Digital Transformation in Dubai Real Estate: Launch of Digital Sale Service in Dubai Now App
The Dubai Land Department (DLD), continuing its smart public services initiative, has introduced a new service called Digital Sale. This service allows citizens, residents, and foreign investors to complete property transactions in Dubai entirely digitally, without the need for physical presence, through the Dubai Now app.
According to the official DLD website (dubailand.gov.ae), the Digital Sale service is part of the large-scale Digital Transformation in Real Estate Market project, unveiled at GITEX Global 2025. The main goals of this project are to streamline transaction processes, reduce time and financial costs, and increase transparency in all stages of buying and selling property.
Features and Technical Details of Digital Sale
With this service, users can:
Log in to the Dubai Now app and verify their identity using UAE Pass
Select a property for purchase or sale
Electronically sign and validate contracts with legal authenticity
Transfer ownership and register deeds in the DLD system instantly, without visiting in person
The entire process can be completed in less than 30 minutes, with all fees and taxes automatically calculated and paid.
According to Sultan Butti Bin Mejren, Director General of Dubai Land Department:
“Our goal is to fully digitalize the property buying and selling experience in Dubai, allowing international investors to confidently participate in the real estate market from anywhere in the world.”
Digital Revolution
Rental Heatmap: The Next Step in Market Transparency
Alongside the Digital Sale service, the DLD has also introduced a new tool called Rental Heatmap. Using real rental transaction data and artificial intelligence, this tool displays rental indices for each area, neighborhood, and even residential tower transparently and accurately.
This feature helps owners and tenants make more informed decisions about rental prices and investments, while reducing disputes over rent rates.
The Rental Heatmap project aligns with the Smart Dubai initiative and has been implemented in collaboration with the Smart Dubai Department.
Significance of the Digital Transformation for Investors
Dubai’s real estate market is one of the most active and fastest-growing in the world. The implementation of the Digital Sale project simplifies foreign investment, as physical presence in the UAE is no longer required for buying or selling property.
This innovation is particularly advantageous for Iranian residents abroad and international investors seeking to buy property in Dubai.
