Intense Competition Among Real Estate Agents in Dubai
Full Report (Based on Official Source – The National)
News Title (The National): Reality check for estate agents in Dubai as industry swamped with new arrivals (The National)
According to the report:
- A large number of new real estate brokers are entering Dubai’s market; in the third quarter of 2025, over 3,000 new brokers registered.
- The average monthly commission for agents has dropped to around AED 18,000.
- The attrition rate among new agents is very high — many leave the market after just three months of working.
- Although property transaction volumes remain strong, the fierce competition has made it a challenging market for newcomers.
- Regarding commission structure: large agencies typically give a fixed share (e.g., around 40%) to brokers in exchange for consistent leads; smaller agencies may offer higher incentives but have fewer properties to sell.
In another article by The National, agents note that Dubai’s property sales market is now extremely competitive.
- Some developers are offering commissions between 2% and 6% for off-plan (pre-construction) property sales.
- A few rookie brokers even claim they were forced to give back their commission just to gain access to more important projects.
Key Insights for Your “Buying Property in Dubai” Article
Based on this official report, you could highlight the following in your article for mrrealestate.ae:
- Importance of Choosing a Reputable Agent
With so many new brokers flooding the market, service quality can vary significantly. Working with an experienced agent who has a strong network and proven track record reduces investment risk. - Competition in the Brokerage Business
The property market in Dubai is not just competitive for buying and selling properties—there’s also heated competition in the agent services sector. Buyers and investors should carefully vet their agent to ensure they’re motivated to provide value, not just close deals. - Risks for New Agents
Many newly entered agents quit after a few months. This turnover can affect service stability and consistency, which is especially risky for clients relying on inexperienced brokers. - Recommendations for Buyers / Investors
- Use agents with proven experience: look for track records, successful deals, and established offices.
- Clarify commission terms upfront: Understand how commissions are split (what percentage the agent receives, whether it’s fixed or depends on leads), and check whether the broker is part of a large or small agency.
- Evaluate commitment: Prefer agents who are retained (or mentored) by their agencies, rather than those joining purely because of the “glamorous broker” dream.
