Apparel Group Enters Dubai’s Real Estate Market with KORA Properties
Source: Khaleej Times
(Originally reported by Khaleej Times and adapted by Mr. Real Estate Dubai)
Apparel Group, one of the largest retail conglomerates in the Middle East, has officially announced its entry into Dubai’s booming real estate market. The group has launched a new brand named KORA Properties, which will debut with its first development in Dubai Maritime City.
According to a report by Khaleej Times, this announcement has generated significant interest among investors and property enthusiasts across the UAE.
KORA Properties: A New Chapter in Dubai’s Real Estate Landscape
The entry of Apparel Group into real estate marks a major shift in Dubai’s property market. Known for its successful portfolio of international retail brands, the company now plans to leverage its expertise in branding, design, and customer experience to create luxurious developments that meet global standards.
The first KORA Properties project will be located in Dubai Maritime City, an emerging hub for waterfront developments, premium residential towers, and investment opportunities in central Dubai.
Why Apparel Group is Expanding into Real Estate
For Apparel Group, stepping into Dubai’s real estate sector is not merely a financial investment—it’s part of a broader long-term strategy to diversify its business portfolio within the UAE’s dynamic economy.
With over 2,025 stores operating across 14 countries, the group aims to bring its extensive management and branding experience into the world of urban and residential development.
Company representatives stated that the core mission of KORA Properties is to create living spaces that blend modern lifestyles with Middle Eastern cultural elements, offering residents a truly distinctive “luxury living experience in Dubai.”
KORA Properties’ First Project in Dubai Maritime City
Dubai Maritime City has rapidly become one of the most desirable locations for new residential projects, thanks to its prime waterfront setting and proximity to Downtown Dubai and Jumeirah.
KORA’s debut project will feature a collection of luxury residential units overlooking the Arabian Gulf, complete with infinity pools, state-of-the-art fitness centers, green areas, and premium lifestyle amenities.
This development not only represents Apparel Group’s first step into property development but also marks the beginning of a new era in Dubai’s luxury real estate sector.
Dubai Real Estate Market: A Golden Opportunity
Dubai’s property market has witnessed exceptional growth in 2025. According to Betterhomes, off-plan property sales have reached record levels, accounting for more than 70% of all residential transactions.
In this thriving environment, the arrival of a reputable name like Apparel Group is expected to further boost investor confidence and strengthen Dubai’s global reputation as a prime real estate destination.
Impact of KORA Properties on Dubai’s Property Sector
The entry of non-traditional players like Apparel Group into real estate brings fresh perspectives, design innovation, and higher competition to the market.
Given the group’s expertise in branding, marketing, and spatial design, KORA Properties is expected to introduce unique, lifestyle-oriented projects that redefine modern urban living.
By collaborating with world-class architects and designers, KORA Properties may set a new benchmark for quality and design in Dubai’s luxury residential segment—similar to what leading developers like Emaar and DAMAC have achieved.
Conclusion
The launch of KORA Properties marks an important milestone in Apparel Group’s expansion into new industries and underscores Dubai’s growing appeal to multinational brands.
With its strong global reputation, a strategic location in Dubai Maritime City, and the ongoing growth of Dubai’s real estate sector in 2025, this move represents a major positive development for both the company and the wider property market.
KORA Properties is poised to become a key player in Dubai’s luxury and mid-range residential market—segments that continue to see the highest demand among both local and international buyers.
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